TERRAL MARKET

MÁLAGA DESIGN FESTIVAL. CREATION AND IMPLEMENTATION OF A DYNAMIC BRAND UNIVERSE WITH A NOD TO MÁLAGA AND ALIGNED WITH THE DESIGN MARKET CONCEPT.

DESCRIPTION

TERRAL MARKET was a design festival that held up to 4 editions in the province of Malaga from 2016 to 2018. It brought together the concept of a design market, where national and local emerging designers and brands showcased and sold their products in Malaga.

It included activities such as workshops, live art exhibitions, street dance performances, independent and local music concerts, craft beer, fashion shows, and food trucks. A close approach to bringing design and its creators to the general public.

PROCESS

In this project, we designed its identity and all the applications that a universe like this required: Posters for each edition (flyers, billboards, banners, dossiers...), Web design, Graphic resources design, Space design and decoration, and Scenography design and production.

We managed the brand strategy on social media as well as on various video and photography platforms for each of the events.

RESULT

A dynamic brand universe with a nod to Malaga and aligned with the design market concept. It was designed to resonate with future event attendees – dynamic individuals who appreciate design, culture, and immersive experiences. This event became a benchmark in the world of markets at the national level, attracting designers and artists from Madrid, Valencia, Andalusia, Galicia, Barcelona, and of course, local talents from the province of Malaga.

 

1st Edition: October 28-29, 2016, La Térmica (Malaga)

2nd Edition: June 9-11, 2017, Centro Cultural Pablo Ruiz Picasso, Torremolinos (Malaga)

3rd Edition (Extract): December 15-16, 2017, La Temporal (Malaga)

4th Edition: May 25-26, 2018, Centro Cultural Pablo Ruiz Picasso, Torremolinos (Malaga)

SKILLS:

Branding Strategy – Design Space Design Web Design Graphic Design Art direction Set Design

SECTOR:

Events Culture – Entertainment

CATEGORIES
Branding, Digital, Strategy
TAGS
Art direction, scenography design, space design, web design, event graphics